Our Mission

Where it started...

Just three friends, one transporter and 100s of stories. We found ourselves talking about clothing and how powerful our own brand that represents our values and experiences could be.

We know, through our own struggles how difficult it is to talk about feelings with others and how lucky we are to have a friendship that has reduced the stigma around our own mental health. We then started asking ourselves "how many people actually ask if someone is doing ok, with the aim of getting the real answer?".

We want to change people's mindsets around talking and create a community that would bring our interest in fashion and mental health together.

Why Bueno?

In Spanish, Bueno translates as 'good' or 'alright'. We want to be a reminder that whether you are having the best day of your life, or the worst, that it's alright. You're good and you have the Bueno community behind you.

Our aim is to spread love and kindness through our clothes and help support mental health charities and initiatives in the process.

'A problem shared is a problem halved.'

We give you Bueno.